Stretch marks, also known as striae, are common skin changes that occur when the dermis (inner layer of the skin) gets damaged due to overstretching or rapid growth. The key factors driving the growth of stretch marks treatment industry include rising consciousness regarding physical appearance, effective marketing & new product launches, growing obesity rate, and increasing availability of various treatment options.
The global stretch marks treatment market is a multi-billion dollar industry and is estimated to be valued at US$ 2931.85 Mn in 2024 and is expected to exhibit a CAGR of 5.5% over the forecast period 2024 To 2031.
Key Takeaways
Key players operating in the stretch marks treatment market are Weleda, Union Swiss (Pty) Ltd., Laboratoires Expanscience, HRA Pharma, Helix BioMedix Inc., Dermaclara, Candela Corporation, Clarins Group, Basq Skin Care, Alliance Pharma PLC, and E. T. Browne Drug Co. Inc. (Palmers), among others. The growing demand for stretch mark treatments especially for the white/ silver lines caused on the skin is driving research and innovation in stretch mark removal creams and serums. Technological advancements such as laser therapies, microdermabrasion, and chemical peel are offering effective and long lasting treatment solutions for stretch marks.
Market Trends
Some of the key trends observed in Stretch Marks Treatment Market Share include the growing popularity of anti-stretch mark skin care products with natural & herbal ingredients. Players are focusing on organic and sustainable ingredients in their products to cater to the increasing consumer demand. Another major trend is the availability of affordable at-home treatment options like serums, creams & lotions.This has provided consumers with hassle-free remedies and expanded accessibility of stretch marks treatments.
Market Opportunities
The untapped rural markets in developing regions present significant growth opportunities for players. Also, combination therapies leveraging technological advancements along with ingredients offering multi-benefit skin rejuvenation are expected to gain traction. Furthermore, customized solutions tailored to fit various skin types can help address a wider consumer base in the stretch marks treatment market.
Impact of COVID-19 on Stretch Marks Treatment Market
The COVID-19 pandemic has impacted the growth of the Stretch Marks Treatment market. During the initial stages of the pandemic, restrictions were imposed worldwide which led to the closing down of production facilities and disruptions in the supply chain. This affected the availability of raw materials and finished products in the market. The declining disposable income and loss of jobs further impacted the demand for stretch marks treatment products as people shifted their spending towards essentials.
However, with the gradual lifting of lockdowns and resumption of economic activities, the market is witnessing signs of recovery. The growing focus on self-care and appearances post pandemic has boosted the demand for stretch marks treatment products. Manufacturers are launching innovative products formulated with natural ingredients to cater to the rising demand. they are focusing on expanding their e-commerce platforms and subscription-based services to reach more customers. Teleconsultation services are also helping in overcoming constraints related to clinic visits. If the pandemic situation improves further, the market is expected to bounce back and witness steady growth going forward. Continuous innovation and expansion into emerging regions will be crucial for maximizing sales opportunities in the post COVID period.
Geographical Regions with Highest Demand for Stretch Marks Treatment
North America accounts for the largest share of the global stretch marks treatment market in terms of value. This can be attributed to the rising health and beauty consciousness among individuals and availability of advanced products in the region. The growing millennial population that is highly focused on aesthetics is driving sales. Europe is another major revenue generator owing to high consumer spending on personal care products. Asia Pacific is projected to be the fastest growing market during the forecast period due to increasing disposable income, growing awareness about stretch marks removal treatments through online channels and rising medical tourism industry. Latin America and Middle East & Africa also offer lucrative opportunities for market expansion.
Fastest Growing Region for Stretch Marks Treatment Market
Asia Pacific region is poised to exhibit the highest growth in the stretch marks treatment market during the forecast period. This is attributed to rapid urbanization, growing middle class population with higher spending power on personal care, rising awareness about appearance-boosting products through digital and social media marketing. Countries like China, India, Indonesia, and Vietnam that have large markets offers extensive growth opportunities. Cosmetic companies are expanding their presence in the region through acquisition of regional players and establishment of manufacturing facilities to cater to the rising local demand. Increasing medical tourism and number of dermatology clinics also facilitates higher product access. Favorable government policies supporting healthcare infrastructure development augurs well for market growth prospects in Asia Pacific.
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