Faith based tourism in India involves religious travel to various pilgrimage and heritage sites across the country. Popular religious destinations in India visited by both domestic and international tourists include sites associated with Hinduism like Varanasi, Mathura,Vrindavan, Haridwar, Rameshwaram and Shirdi as well as sites related to other religions like Hajj pilgrimage sites,Golden Temple etc. Faith based tourists visit these sites to gain spiritual fulfillment and solace at these places of religious significance.
The Global India Faith Based Tourism Market is estimated to be valued at US$ 1,180.4 Mn in 2024 and is expected to exhibit a CAGR of 15% over the forecast period 2024 To 2031.
Key Takeaways
Key players operating in the India Faith Based Tourism are Thomas Cook India, Indian Railway Catering and Tourism Corporation, Yatra Online, MakeMyTrip, Ixigo, Cleartrip.
The market provides several opportunities for growth including developing tourist infrastructure at various religious sites, packaging of niche faith based tourist circuits and experiences, leveraging technology for seamless pilgrimage travel bookings and promotional campaigns focusing on the spiritual and cultural significance of various religious destinations.
Globally, India Faith Based Tourism Market Size driven by rising spirituality and affinity of millennials towards unique travel experiences. India is well positioned to tap this burgeoning market segment given its rich cultural heritage and myriad pilgrimage sitesacross faiths. Concerted efforts are being made by tourist boards and privateplayers to promote faith centric itineraries both nationally and internationally.
Market Drivers
Rising spirituality and religious sentiment among Indians as well as global tourists is driving more travelers to undertake faith based trips. Also, modern tourists are increasingly seeking out transformative and enriching experiences beyond the mundane, pushing the demand for faith centric travels. Furthermore, improvements in transport and hospitality infrastructure have eased accessibility to various religious destinations bolstering traffic of faith tourists. initiatives like Swadesh Darshan andPRASADare also boosting development of pilgrimage sites and circuits.
PEST Analysis
Political: The Indian government provides support to faith based tourism through various policies and initiatives to promote religious tourism. It recognizes religion as an important part of Indian culture and aims to preserving religious heritages.
Economic: India has seen rise in disposable incomes and growing middle class population interested in spiritual & religious travel. Many travel and devote more resources on experiences centered around faith, pilgrimages and heritage sites.
Social: India has a diverse population following different religions like Hinduism, Islam, Christianity, Sikhism etc. Faith based tourism allows people to experience various religious practices and cultures. It fosters social bonds and spiritual wellbeing.
Technological: Advanced digital technologies help travelers easily access information about various religious sites, pilgrimages, accommodations, transportation etc. Many temples and heritage sites offer virtual tours to devotees. Apps aid booking of travel packages and online donations.
India faith based tourism market is concentrated majorly in the northern, southern and western regions of the country in terms of value. The holy cities of Varanasi, Haridwar, Rishikesh in Uttar Pradesh attract the highest number of domestic as well as international religious tourists. States like Tamil Nadu, Kerala, Karnataka and Goa located in southern India generate substantial share of the market value led by spiritual destinations of Madurai, Pondicherry, Gokarna and religious sites around Mangalore. Among western states, religious circuits of Mumbai-Pune-Nasik draw large crowds along the routes of Pandharpur pilgrimage and Shirdi.
The eastern region consisting of West Bengal, Odisha, Bihar and Jharkhand is witnessing fastest growth in the faith based tourism market. Developing states in this area recognize the potential and are investing in upgrade infrastructure around destinations such as Tarakeswar Shiva Temple in Hooghly, Puri Jagannath Temple and Lingaraj Temple in Odisha to tap into the increasingly discerning domestic tourism sector and attract international visitors as well.
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